Writing and press

I write about AI, data and leadership on QuickWinExec. On LinkedIn I write articles and comments and take part in the debate. My thesis is simple: the lasting advantage in AI comes from data others do not have, and that keeps being updated.

Substack

QuickWinExec, barelyadraft.substack.com

Stop Sending the Surgeon to Take Blood PressureAug 2026 The LLM doctor who always agrees with you, will see you nowMay 2026 What we got right in digital health before AI got big: it was always about the dataMay 2026 The 5 to 10 percentApr 2026 A new high quality digital health data stream? Is non-invasive glucose monitoring reaching an inflection point?Nov 2025 Navigating Digital/Data/AI Transformations in Pharma: 5 Lessons from my journey up until nowMar 2025 New RCT suggests that the phrase 'AI Won't Steal Your Job, But a Person Using AI Will' might be trueMar 2025 2 recent breakthroughs in using AI for Scientific ResearchMar 2025 Generative AI, Hallucinations, and Critical ThinkingMar 2025

Quoted

"The revolution will start when we get reliable, high quality data streams from individual patients, not from people like the patient."

Pharmaceutical Executive, May 2018, after my talk at Digital Health World Congress, London

"Digital solutions shouldn't add another layer of complexity to people's daily lives."

Forbes, February 2021

"I'm a tech realist rather than a tech optimist."

Progress, Potential, and Possibilities with Ira Pastor, 2022

Digital Health: It's Not About the AppPharmaceutical Executive · 2018 How Hardware, Data And Artificial Intelligence Are Changing Diabetes CareForbes · 2021 A grey zone in regulationEuropean Biotechnology · 2019 BIOCORP and Novo Nordisk sign global partnership within diabetes on digital healthBusiness Wire · 2021 Progress, Potential, and Possibilities, with Ira PastorPodcast · 2022 Alternative investeringer: samlekort og kryptovaluta, with Sofie ØstergaardOVERSKUD, RADIO4 · 2021

Keynotes at Digital Agenda in London and Copenhagen and at Digital Health World Congress, London.

Articles from the Digital Health years. The latest, including comments, is on my profile.

3 advances that are shaping the future of diabetes management2021 Stepping out of our comfort zone: here's why we are taking a new approach to ecosystems2021 How we took inspiration from President Obama's uniform in our commitment to improve the daily lives of people with diabetes2020 Connected smart insulin pens will radically improve conversations in diabetes care2019 Want to be a good manager? Want real change during a transformation? Or just great digital health solutions?2018 We don't forget to pick our kids up at day care, and 2 other learnings you need to know if you wish to get on the diabetes tech train2018